As a video editor who specializes in creating trailers, I of course have a few do's and don'ts about how to elevate them from good to great. Here are my top three.
- Never let your trailer go on for more than 2 minutes and 30 seconds.
- Never show "the kiss" (pivotal romantic moment between two characters).
- Never show moments revealing major plot points.
This trailer, for NBC's new show Awake? Just blew my #1 don't out of the water. It is 4 minutes and 17 seconds, and it is PURE BRILLIANCE.
I am happy and joyful to give up my #1 Don't after this. :)
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