don't need rules

I discovered one of my favorite video editors on YouTube.  In this video, KatrinDepp combines everything I love most about Doctor Who (the epic emotion, the swashbuckling adventure!) with a delicious cover of one of my anthems for life, Seven Nation Army.  I am in awe of his talent and I watch this thing over and over to get editing tips.

This is THE BEST trailer for a TV Show I HAVE EVER SEEN. EVER. (drops mic, walks off stage)

As a video editor who specializes in creating trailers, I of course have a few do's and don'ts about how to elevate them from good to great.  Here are my top three.

1. Never let your trailer go on for more than 2 minutes and 30 seconds.
2. Never show "the kiss" (pivotal romantic moment between two characters).
3. Never show moments revealing major plot points.

This trailer, for NBC's new show Awake?  Just blew my #1 don't out of the water.  It is 4 minutes and 17 seconds, and it is PURE BRILLIANCE.

I am happy and joyful to give up my #1 Don't after this. :)